The 3 Rules of productivity


How to get things done and be super productive.

Stay focussed on the task at hand. Every time you switch your attention from one target to another and then back again, there’s a cost.

This switching creates an effect that psychologists call attention residue, which can reduce your cognitive capacity for a non-trivial amount of time before it clears.

If you constantly make “quick checks” of various devices and inboxes, you essentially keep yourself in a state of persistent attention residue, which is a terrible idea if you’re someone who uses your brain to make a living. Here are 3 rules to being super productive.

Rule 1

The first rule is to “work deeply.” The idea here is that if you want to successfully integrate more deep work into your professional life, you cannot just wait until you find yourself with lots of free time and in the mood to concentrate. You have to actively fight to incorporate this into your schedule. It helps, for example, to include deep work blocks on my calendar like meetings or appointments and then protect them as you would a meeting or appointment.

Rule 2

The second rule is to “embrace boredom.” The broader point here is that the ability to concentrate is a skill that you have to train if you expect to do it well. A simple way to get started training this ability is to frequently expose yourself to boredom. If you instead always whip out your phone and bathe yourself in novel stimuli at the slightest hint of boredom, your brain will build a Pavlovian connection between boredom and stimuli, which means that when it comes time to think deeply about something (a boring task, at least in the sense that it lacks moment-to-moment novelty), your brain won’t tolerate it.

Rule 3

If you allow your schedule to become dominated by shallow work, you’ll never find time to do the deep efforts that really move the needle. It’s really important, therefore, that you work to aggressively minimise optional shallow work and then be very organised and productive about how you execute what remains. It’s not that shallow work is bad, but that its opposite, deep work, is so valuable that you have to do everything you can to make room for it. provides the free productivity tools for you to be as proctive as you can be .

Marthinus Strydom

Rules, productivity, getting things done